Born out of Derringer's dissatisfaction with her career trajectory and a newfound passion for home furnishing, Design Milk started as a personal bookmarking tool for her favorite furniture finds. The platform quickly expanded to encompass a wider range of design fields as Derringer discovered a wealth of talent and creativity in the design world. Today, Design Milk stands as a testament to Derringer's vision, promoting the work of countless designers and providing them with a platform for exposure.
What sets Design Milk apart is its dedication to modern design across a variety of areas, including architecture, home furnishings, art, technology, and fashion. The online magazine features a highly curated selection of designs, handpicked for their innovation and aesthetic appeal. Its original content, such as weekly designer interviews and product process articles, attracts millions of readers worldwide, making it a global leader in design journalism.
Design Milk's success is not only due to its diverse content but also its ability to engage a wide audience. The magazine's straightforward, matter-of-fact writing style, coupled with high-quality visuals, appeals to a balanced demographic of men and women, US and non-US readers, and audiences of all ages. This universal appeal is a testament to Design Milk's commitment to making design accessible and enjoyable for all.
Design Milk's accolades speak volumes about its impact on the design world. In 2013, the magazine was awarded the Platinum A' Digital and Broadcasting Media Design Award, recognizing its exceptional and highly innovative designs. This award is given to designs that exhibit unmatched professionalism, contribute to societal wellbeing, and push the boundaries of art, science, design, and technology.
In conclusion, Design Milk is more than just an online magazine. It's a platform that celebrates modern design in all its forms, promotes emerging talent, and inspires millions of readers worldwide. Its unique approach to design journalism and its commitment to innovation have rightfully earned it a place at the forefront of the design world.
Project Designers: Jaime Derringer
Image Credits: Jaime Derringer
Project Team Members: Jaime Derringer
Project Name: Design Milk
Project Client: Jaime Derringer